Aug 13, 2021
Digital has completely transformed the business of media, music and maps – and it’s transforming retailers’ operations and their marketing, too. But many retailers are just starting their digital transformation journey, and it’s a long road ahead.
Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race.