Preview Mode Links will not work in preview mode

Sep 23, 2021

What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first place?

The latest episode of The Omnichallenge welcomes our first guest to discuss these challenges and more from the perspective of one of the world’s biggest retailers.

Sir Terry Leahy served as...


Aug 13, 2021

Digital has completely transformed the business of media, music and maps – and it’s transforming retailers’ operations and their marketing, too. But many retailers are just starting their digital transformation journey, and it’s a long road ahead.

Tune in to hear hosts Vanessa Horwell and Tim...


Jun 10, 2021

The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty?

Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores...


Apr 27, 2021

Do you remember the analog years when mobile phones were still novelties, people used VHS tapes to watch videos and CDs to play music, and retailers were just beginning to discover the value of plastic loyalty cards and the customer data they generated?

While the tapes and CDs were relegated to charity shops and...


Mar 31, 2021

Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the Omnichallenge, digitally connecting with customers wherever they are.

Tune in to listen to the first episode of our podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco,...