Sep 23, 2021
What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first place?
The latest episode of The Omnichallenge welcomes our first guest to discuss these challenges and more from the perspective of one of the world’s biggest retailers.
Sir Terry Leahy served as the CEO of U.K. grocery giant Tesco for 13 years, spearheading green initiatives and growing the famous Tesco Clubcard program to a membership of more than 19 million shoppers.
Tune in to hear Sir Leahy’s conversation with hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye and author of Omnichannel Retail: How to Build Winning Stores in a Digital World, about his legacy in retail and how the climate crisis is affecting retail and other industries.